PIERCE ARROW

Announces A NEW EIGHT AND 2 NEW TWELVES

HIGHER VALUES • LOWER PRICES NEW BEAUTY AND NEW LUXURY

In the new Eights and new Twelves, Pierce-Arrow has achieved higher values and lower prices than fine car history yet records .. . has preserved and enhanced a famed quality and beauty and luxury which ordinarily would command vastly greater figures.

9 SPECIAL PIERCE-ARROW FEATURES
All Included in the Price
1 Improved Free Wheeling, in all forward
speeds, with silent synchro-mesh gear shifting and silent intermediate helical gears.
2 Automatic Starting, which eliminates starting
pedal and prevents engine stalling.
3 Ride Control, with dash adjustment which
regulates the shock absorbers to all manner of speed and road conditions.
4 Safety Glass, throughout, in windshield and
all windows.
5 Cushioned Power, with engine mounted on
eight rubber supports, insuring quietness and freedom from vibration.
6 Super-Insulation of Body and Chassis, against
noise, heat and cold, obtained by filling the double dash with extra thick felt and composition; felt-lined floors of both front and rear compartments; felt-lined doors and body panels, and the body itself mounted on cork. Engine mounted on rubber; ball-bearing shackles; double muffler; hypoid gears, etc.
7 Extraordinary Power Plants, designed and
built by Pier ce-Arrow. Two new 12-cylinder engines, 140 and 150 horsepower; and the improved 8-cylinder, 125-horsepower engine. Com
parative tests show the new 12-cylinder engines to be the most powerful, flexible, smoothest, quietest of all 12-cylinder engines.
8 Custom-Built Bodies, by Pierce-Arrow artists
and engineers; combining the maximum of comfort and luxury. Bodies are longer, lower and larger, with luxurious added roominess, wider rear seats and wider doors.

$2385

and upward FOR THE EIGHTS
Model 54 Five-Passenger Club Brougham $2385 at Buffalo (special equipment extra).

The offering is a distinguished expression of world-wide economic circumstance . . . and affords a measure of the increased, power of today’s dollar where the finer things are concerned.

Pierce-Arrow thus carries brilliantly forward the tradition that the name must not alone stand for unquestioned character and social prestige ... it must mean the utmost in fine car value, according to the highest standards that each new season creates.

Model 53 Five-Passenger Club Sedan

$3450 at Buffalo (special equipment extra).

$3185

and upward FOR THE TWELVES
(Nine Special Pierce-Arrow Features, Continued)
9 Other Important Advancements. The new
front is a modified V-type, deep, slender, patrician. Box girder chassis-frame for greater stability. Wheel tread widened to 6V/2 inches. Elec
tric clocks in all models. Velvet-action brakes. Demountable wheels are standard equipment for all models.
MODELS and PRICES - /, o. h. Buffalo Body Types
Model 54
8-Cyls. 137 -142 Wheelbase
Model 53 12-Cyls.
137 -142 Wheelbase
Model 52 12-Cyls.
142 -147 Wheelbase
Club Brougham,
5-passenger . .$2385$3185 Sedan, 5-pass. ..2485
3285$3785 Club Sedan,
5-passenger ..
265034503885 Club Berline,
5-passenger..28503650
4085 Convertible
Sedan, 5-pass.29503750 Sedan, 7-pass...27503550
4085
Enclosed Drive Limousine,
7-passenger ..295037504250
Coupe, 4-pass...24853285 Convertible
CoupeR’dster,
4-passenger ..26503450
Tourer, 5-pass..27503550 Tourer, 7-pass. .28503650 Sport Phaeton,
5-passenger ..30503850
In the purchase of a car from income, the average allowance on a good used car usually more than covers the initial Pierce-Arrow payment.