This shop played a solo tune

A certain carton-maker decided to he different.

My industry sounds like a Brass Band,” he said, we re all playing the same tune—price, Quality, service. Except for a little difference in the instruments, each one of us sounds alike . . . He decided to play a new tune—THOUGHT in craftsmanship. Buyers in his territory began to sit up and listen—they decided it sound

ed good. Then they found that the new music helped them soothe some of their own wild beasts of competition . . . Today, tins crafts

man stands out from his competitors. If you need real craftsmanskip, take it to Jones,

say the wise buyers. ‘He may charge you a little more, but it s worth more than the difference.

A special mailer, prepared for you to mail to custom
ers and prospects, will tell them that you put extra thought into your work. A limited number are available lor you — ash about them.

ipi

The international printing ink corporation

Successor to The Ault & Wiborg Company (Ohio); The Queen City Printing Ink Co.; Philip Ruxton, Incorporated 75 Varick Street, New York City • 26 branches in principal cities