Douglas Fir
Northern White Pine Idaho White Pine Western Soft Pine
Western Hemlock Washington Red Cedar
Red Fir and Larch
Norway Pine
HOW FAR CAN INDUSTRY AFFORD TO RELY
ON TRADITION AND HABIT?
I
N every industry traditions become estab
lished—habits get firmly rooted. During prosperous times they go unchecked.
But when a period of stress and keen competition brings men back to earth, the alert business man checks up on the traditions and habits in his establishment.
The great economies in production and the more careful utilization of materials come when necessity forces them.
Just now the minds of all leaders in industry are searching for new standards of quality and economy.
Col. W. B. Greeley, United States Forester recently said: The United States contains manufacturing industries which use wood exceeding in volume of product and in variety all the rest of the world put together. About 22 to 25 billion feet of lumber every year go into our manufactures.”
From matches to motor cars, this vast quantity of lumber goes into countless articles of every day use. One way or another it reaches every man, woman and child in the land.
Yet less attention has been given to the proper use of wood than almost any other commodity.
Factors control the selection of lumber which would not be tolerated in the purchase of steel or rubber or other materials. Appearance, price, traditions, habits— almost anything but the characteristics that make a wood especially adapted for a specific purpose.
Through experiment and experience great progress has been made in the last decade
in the scientific knowledge about the characteristics and adaptabilities of the various species of wood—their strength, their durability, how they will act under given conditions of service. Close study has been made of what grade of lumber will function most economically.
In terms of the manufacturer’s product this means higher quality, longer service, greater economy of manufacture. Exact knowledge rather than habit, guesswork or tradition. ___
What we advocate is conservation and economy through the use of the right wood and the right grade in its proper place.
To this end we will supply to lumber dealers and to the public, any desired information as to the qualities of the different species and the best wood for a given purpose.
This service will be as broad and impartial as we know how to make it. We are not partisans of any particular species of wood. We advise the best lumber for the purpose, whether we handle it or not.
From now on the Weyerhaeuser Forest Products trade-mark will he plainly stamped on our product.
When you buy lumber for any purpose, no matter how much or how little, you can look at the mark and know that you are getting a standard article of known merit.
Weyerhaeuser Forest Products are distributed through the established trade channels by the Weyerhaeuser Sales Company, Spokane, Washington, with branch offices and representatives throughout the country.
WEYERHAEUSER FOREST PRODUCTS
SAINT PAUL* MINNESOTA
Producers of Douglas Fir, Western Hemlock, Washington Red Cedar and Cedar Shingles on the Pacific Coast; Idaho White Pine, Western Soft Pine, Red Fir and Larch in the Inland Empire;
Northern White Pine and Norway Pine in the Lake States.
Northern White Pine Idaho White Pine Western Soft Pine
Western Hemlock Washington Red Cedar
Red Fir and Larch
Norway Pine
HOW FAR CAN INDUSTRY AFFORD TO RELY
ON TRADITION AND HABIT?
I
N every industry traditions become estab
lished—habits get firmly rooted. During prosperous times they go unchecked.
But when a period of stress and keen competition brings men back to earth, the alert business man checks up on the traditions and habits in his establishment.
The great economies in production and the more careful utilization of materials come when necessity forces them.
Just now the minds of all leaders in industry are searching for new standards of quality and economy.
Col. W. B. Greeley, United States Forester recently said: The United States contains manufacturing industries which use wood exceeding in volume of product and in variety all the rest of the world put together. About 22 to 25 billion feet of lumber every year go into our manufactures.”
From matches to motor cars, this vast quantity of lumber goes into countless articles of every day use. One way or another it reaches every man, woman and child in the land.
Yet less attention has been given to the proper use of wood than almost any other commodity.
Factors control the selection of lumber which would not be tolerated in the purchase of steel or rubber or other materials. Appearance, price, traditions, habits— almost anything but the characteristics that make a wood especially adapted for a specific purpose.
Through experiment and experience great progress has been made in the last decade
in the scientific knowledge about the characteristics and adaptabilities of the various species of wood—their strength, their durability, how they will act under given conditions of service. Close study has been made of what grade of lumber will function most economically.
In terms of the manufacturer’s product this means higher quality, longer service, greater economy of manufacture. Exact knowledge rather than habit, guesswork or tradition. ___
What we advocate is conservation and economy through the use of the right wood and the right grade in its proper place.
To this end we will supply to lumber dealers and to the public, any desired information as to the qualities of the different species and the best wood for a given purpose.
This service will be as broad and impartial as we know how to make it. We are not partisans of any particular species of wood. We advise the best lumber for the purpose, whether we handle it or not.
From now on the Weyerhaeuser Forest Products trade-mark will he plainly stamped on our product.
When you buy lumber for any purpose, no matter how much or how little, you can look at the mark and know that you are getting a standard article of known merit.
Weyerhaeuser Forest Products are distributed through the established trade channels by the Weyerhaeuser Sales Company, Spokane, Washington, with branch offices and representatives throughout the country.
WEYERHAEUSER FOREST PRODUCTS
SAINT PAUL* MINNESOTA
Producers of Douglas Fir, Western Hemlock, Washington Red Cedar and Cedar Shingles on the Pacific Coast; Idaho White Pine, Western Soft Pine, Red Fir and Larch in the Inland Empire;
Northern White Pine and Norway Pine in the Lake States.