Douglas Fir
Northern White Pine Idaho White Pine Western Soft Pine
Western Hemlock Washington Red Cedar
Red Fir and Larch
Norway Pine
A NEW STANDARD OF EFFICIENCY IN THE
USE OF MATERIALS
W
HEREVER business men gather together today you hear of economies in production—new standards of efficiency for labor, for machinery and in the distribution of finished products.
Reconstruction demands lowest production costs and higher relative values.
It demands a new standard of efficiency in the use of materials; and especially true is this in the use of lumber.
It may surprise you to know that the service value of the average purchase of lumber could be increased 100%, if the buyer chose the most practical wood and the most economical grade for a given purpose.
Lumber is more intimately woven into our complex industrial fabric than perhaps any other basic material. In the production of coal, in the manufacture of machinery, in the distribution of countless commodities where we least expect it, lumber touches every home, every farm, every business in the land.
That is why an enlightened lumber service is important in this period of industrial reconstruction and in the great era of homebuilding that is ahead.
Lumber is capable of the same close analysis as is a Bar of steel or a block of concrete.
For years there has been accumulating a mass of close-knit knowledge about the kinds of wood, their service values and adaptabilities.
Few men are aware how well-rounded and scientific this knowledge of lumber is.
The strength of the various species. Their durability. Their service qualities.
What kind of lumber is best adapted to the manifold industrial uses. Which will give the longest service under exposure to the weather. What kinds are most suitable for construction purposes, and what for interior trim.
Add to this the advanced knowledge of wood preservation—and you begin to see the far-reaching benefits of this lumber service.
What we advocate is conservation and economy through the use of the right wood in its proper place.
To this end we will supply to lumber dealers and to the public, any desired information as to the qualities of the different species and the best wood for a given purpose.
This service will be as broad and impartial as we know bow to make it. We are not partisans of any particular species of wood. We advise the best lumber for the purpose, whether we handle it or not.
From now on the Weyerhaeuser Forest Products trade-mark will be plainly stamped on our product.
When you buy lumber for any purpose, no matter how much or how little, you can look at the mark and know that you arc getting a standard article of known merit.
Weyerhaeuser Forest Products are distributed through the established trade channels by the Weyerhaeuser Sales Company, Spokane, Washington, with branch offices and representatives throughout the country.
WEYERHAEUSER FOREST PRODUCTS
SAINT PAUL* MINNESOTA
Producers of Douglas Fir, Western Hemlock, Washington Red Cedar and Cedar Shingles on the Pacific Coast; Idaho White Pine, Western Soft Pine, Red Fir and Larch in the Inland Lmpire;
Northern White Pine and Norway Pine in the Lake States.