THE PUBLISHERS’ PAGE
We have received many expressions of appreciation of our Topical Architecture series. It has been
our endeavor to illustrate in this section of The American Architect details of various topics of architectural design which might be of benefit to architects in the development of their designs. In this section of the December 5 th issue there will be reproduced photographs of four early American doorways of unusual interest. A group of original doorways of the early nineteenth century are now on exhibition at the Metropolitan Museum of Art, New York, and the four that we are to illustrate have been selected from this group. We would be interested to learn from our subscribers what sub
jects would be especially desirable to illustrate. There is always a certain inspirational value in photographs of old European architecture, and for that reason we occasionally devote the four pages of the Topical Architecture section to examples of work of the historic styles. If any of our readers have a group of four clear, sharp photographs which show in detail some one topic of architectural design of sufficient importance, we should be very glad to consider them for publication in some future issue of our Topical Architecture section.
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We know from experience that a large number of our subscribers regularly follow the valuable material always found in the advertising pages of this journal. To those readers who have done so over a period of years, a marked improvement in the character of advertising copy and layout must be at once apparent. Various agencies have been active in effecting this improvement. The pub
lishers of The American Architect can perhaps be pardoned for feeling gratified by the results being obtained, and proud that members of their organization have participated through personal council in this direction. Advertisers and advertising agencies are always welcome to the benefit of our experience in the preparation of advertising pages and booklets intended to reach the architectural profession. Numerous instances might be cited in which constructive criticism of proposed copy has been offered by members of THE AMERI CAN Architect staff, which has resulted in ad
vertising of improved appearance and more than usual interest. Many of our readers will recall that several years ago we conducted an advertising competition in an endeavor to improve advertising copy. There can be no doubt but that this competition had an important influence on present day
copy. We are proud to feel that we have contributed with others to this improvement and with some degree of success.
In this issue the Department of Engineering and Construction presents a subject that is somewhat of a departure from the material usually found in this section of THE AMERICAN ARCHITECT. The article, however, is a thoroughly practical discussion and illustration of the application of architectural principles to merchandising through the correct planning of a store. The store illustrated has been designed and planned around a specific article of merchandise. The idea of expressing in the architectural design the purpose of the structure is not new, but its successful application to a commercial problem is found only at rare intervals. The example shown is worth careful study for the practical requirements of all departments of the business to be carried on in this store have been developed with more than usual care. The fundamentals upon which the design of this project is based can be readily applied to other projects of similar nature. We believe that this article will be found of more than passing interest.
Following the example of the great metropolitan banks and encouraged by their experience, smaller banks throughout the country have entered upon an era of expansion involving programs differing only in degree from banks in the larger cities. This activity has required many architects in these sections to face problems in bank building design which are new and strange to them. The equipment and planning of the security vaults and safedeposit vaults perhaps present the most uncommon problems to architects lacking experience in bank building design. It is believed that a general article on bank vault construction to be presented in an early issue of this journal will be found of interest and practical value to many of our readers.
The design awarded the first prize in the Milwaukee County Court House competition will be illustrated in our issue of December 5th. The successful competitor was Albert R. Ross of New York City. The second, third, fourth and fifth prize winners were respectively: W. W. Ahlschlager, Chicago, 111.; Robert Messmer H Brother, Milwaukee, Wis.; La Farge, Warren H Clark, New York City; and Bakewell H Brown, San Francisco, Calif.
Please do us a favor. If your magazine does not come regularly on time, drop us a postcard or a letter. Address us 501 Fifth Avenue, ?{ew Tor\ City.
We have received many expressions of appreciation of our Topical Architecture series. It has been
our endeavor to illustrate in this section of The American Architect details of various topics of architectural design which might be of benefit to architects in the development of their designs. In this section of the December 5 th issue there will be reproduced photographs of four early American doorways of unusual interest. A group of original doorways of the early nineteenth century are now on exhibition at the Metropolitan Museum of Art, New York, and the four that we are to illustrate have been selected from this group. We would be interested to learn from our subscribers what sub
jects would be especially desirable to illustrate. There is always a certain inspirational value in photographs of old European architecture, and for that reason we occasionally devote the four pages of the Topical Architecture section to examples of work of the historic styles. If any of our readers have a group of four clear, sharp photographs which show in detail some one topic of architectural design of sufficient importance, we should be very glad to consider them for publication in some future issue of our Topical Architecture section.
******
We know from experience that a large number of our subscribers regularly follow the valuable material always found in the advertising pages of this journal. To those readers who have done so over a period of years, a marked improvement in the character of advertising copy and layout must be at once apparent. Various agencies have been active in effecting this improvement. The pub
lishers of The American Architect can perhaps be pardoned for feeling gratified by the results being obtained, and proud that members of their organization have participated through personal council in this direction. Advertisers and advertising agencies are always welcome to the benefit of our experience in the preparation of advertising pages and booklets intended to reach the architectural profession. Numerous instances might be cited in which constructive criticism of proposed copy has been offered by members of THE AMERI CAN Architect staff, which has resulted in ad
vertising of improved appearance and more than usual interest. Many of our readers will recall that several years ago we conducted an advertising competition in an endeavor to improve advertising copy. There can be no doubt but that this competition had an important influence on present day
copy. We are proud to feel that we have contributed with others to this improvement and with some degree of success.
In this issue the Department of Engineering and Construction presents a subject that is somewhat of a departure from the material usually found in this section of THE AMERICAN ARCHITECT. The article, however, is a thoroughly practical discussion and illustration of the application of architectural principles to merchandising through the correct planning of a store. The store illustrated has been designed and planned around a specific article of merchandise. The idea of expressing in the architectural design the purpose of the structure is not new, but its successful application to a commercial problem is found only at rare intervals. The example shown is worth careful study for the practical requirements of all departments of the business to be carried on in this store have been developed with more than usual care. The fundamentals upon which the design of this project is based can be readily applied to other projects of similar nature. We believe that this article will be found of more than passing interest.
Following the example of the great metropolitan banks and encouraged by their experience, smaller banks throughout the country have entered upon an era of expansion involving programs differing only in degree from banks in the larger cities. This activity has required many architects in these sections to face problems in bank building design which are new and strange to them. The equipment and planning of the security vaults and safedeposit vaults perhaps present the most uncommon problems to architects lacking experience in bank building design. It is believed that a general article on bank vault construction to be presented in an early issue of this journal will be found of interest and practical value to many of our readers.
The design awarded the first prize in the Milwaukee County Court House competition will be illustrated in our issue of December 5th. The successful competitor was Albert R. Ross of New York City. The second, third, fourth and fifth prize winners were respectively: W. W. Ahlschlager, Chicago, 111.; Robert Messmer H Brother, Milwaukee, Wis.; La Farge, Warren H Clark, New York City; and Bakewell H Brown, San Francisco, Calif.
Please do us a favor. If your magazine does not come regularly on time, drop us a postcard or a letter. Address us 501 Fifth Avenue, ?{ew Tor\ City.