THE PUBLISHERS’ PAGE
The following advertisement is reduced in size from one prepared and inserted by THE AMERICAN ARCHITECT in the May 1928 issue of House and Garden, a magazine widely read by those who should avail themselves of architectural service. This advertisement is intended to promote the more general use
of the architect s service and also to clarify in the mind of the layman the architect’s position and relation to his client as a professional advisor. The publishers of THE AMERICAN ARCHITECT will appreciate the comments of its readers relative to this advertisement.
Protect Yourself
against
Walls of Regret
You would not enter into a legal case involving several thousand dollars without employing an attorney.
You would not consider the performance of a necessary operation except by a competent surgeon.
Should you build your home without an architect, you may live within walls of regret for years to come.
Architectural Service
Protects You
1: Architectural service is not an expense.
An architect will harmonize your building requirements with your budget. Acting as your agent, he will protect your interests. His plans and specifications are documents that enable you to secure the benefit of the lowest market cost, consistent with quality, through competitive bids. Supervision of construction by the man who drew the plans and specifications insures your obtaining what you pay for.
2: Your individuality will be expressed and your personal requirements will be met.
An architect studies your personality, mode of living, individual family requirements and provides a custombuilt house suitable for your needs.
3: It assures a house of greater convenience and character.
An architect imparts good taste and the fundamental principles of good design to the exterior and interior. His knowledge of good planning, applied to your particular problem, will secure greater convenience and a greater proportion of usable space.
The House will fit its site and environment. The architect’s experience may be counted upon to design a house that meets the requirements of the site. 5: A well designed house insures low maintenance cost and higher resale value.
The resale value of a house is largely dependent upon the quality of its design, convenience of its plan and low maintenance cost. Competent architectural service will assure these qualities.
This advertisement is inserted by THE AM ERICAN ARCHITECT (founded 1876), a professional journal for architects published in New York City. The staff will gladly supply more complete information about architec
tural service and its utilization.
The following advertisement is reduced in size from one prepared and inserted by THE AMERICAN ARCHITECT in the May 1928 issue of House and Garden, a magazine widely read by those who should avail themselves of architectural service. This advertisement is intended to promote the more general use
of the architect s service and also to clarify in the mind of the layman the architect’s position and relation to his client as a professional advisor. The publishers of THE AMERICAN ARCHITECT will appreciate the comments of its readers relative to this advertisement.
Protect Yourself
against
Walls of Regret
You would not enter into a legal case involving several thousand dollars without employing an attorney.
You would not consider the performance of a necessary operation except by a competent surgeon.
Should you build your home without an architect, you may live within walls of regret for years to come.
Architectural Service
Protects You
1: Architectural service is not an expense.
An architect will harmonize your building requirements with your budget. Acting as your agent, he will protect your interests. His plans and specifications are documents that enable you to secure the benefit of the lowest market cost, consistent with quality, through competitive bids. Supervision of construction by the man who drew the plans and specifications insures your obtaining what you pay for.
2: Your individuality will be expressed and your personal requirements will be met.
An architect studies your personality, mode of living, individual family requirements and provides a custombuilt house suitable for your needs.
3: It assures a house of greater convenience and character.
An architect imparts good taste and the fundamental principles of good design to the exterior and interior. His knowledge of good planning, applied to your particular problem, will secure greater convenience and a greater proportion of usable space.
The House will fit its site and environment. The architect’s experience may be counted upon to design a house that meets the requirements of the site. 5: A well designed house insures low maintenance cost and higher resale value.
The resale value of a house is largely dependent upon the quality of its design, convenience of its plan and low maintenance cost. Competent architectural service will assure these qualities.
This advertisement is inserted by THE AM ERICAN ARCHITECT (founded 1876), a professional journal for architects published in New York City. The staff will gladly supply more complete information about architec
tural service and its utilization.