The Lincoln V-8... Seven-passenger Sed an—$3300 at Detroit
The Lincoln is built without restriction to quality. Only one standard governs the construction of any part. It must be the best that modern ingenuity can devise.
Neither expense nor effort is spared in the pursuit of this ideal. At the command of Lincoln are extensive research labora
tories, able automotive talent, a control of finest materials, and a manufacturing plant world-famous for its precision methods and for the completeness of its up-to-date equipment. This unique Lincoln background has been made possible only by means of the unqualified support of the Ford organization.
Both the V-12 and the V-8 are built to the same high standards of mechanical excellence. The 8 cylinder Lincoln, in eight standard body types, represents a remarkable opportunity for Lincoln ownership at prices considerably less than ever before. It is now priced at Detroit as low as $2900, fully equipped.
Those who appreciate fine motor cars have given a warm welcome to the Lincoln 8. Its beauty is strikingly modern. Its luxurious comfort, riding qualities, ease of handling; its safety, smooth performance, and endurance are all of that high quality that might be expected by those who know the Lincoln best.
the LINCOLN
THE LINCOLN EIGHT IS PRICED FROM $2900 AT DETROIT
THE HOUSE BEAUTIFUL, May 1932, Vol. LXXI, No. 5. Published monthly. Publication Office, 10 Ferry Street, Concord, New Hampshire. Editorial and General Offices, 8 Arlington Street, Boston, Massachusetts. 35c a copy, $3. 00 a year; foreign postage $1. 00. Entered as second-class matter June 20, 1916, at the Post Office at Concord, New Hampshire, U. S. A., under the
Act of March 3, 1879. Printed in the U. S. A.