ATLANTIC Terra Cotta

No material is better adapted to the stringent requirements of modern architecture than is Atlantic Terra Cotta. Its wealth of color, its versatility as to shape and design, warrant the use of Atlantic Terra Cotta in this modern age. But there are other advantages too. Fireresistance, insulation against heat, cold and sound, permanence, and a surface finish that produces splendid flood-lighting effects, are assured qualities of Atlantic Terra Cotta. Important also are ease of erection and reasonable cost . . . Atlantic Terra Cotta is being used in all types of modern building construction because it is so completely in step with the changing conditions identifying architecture of the present day.

TERRA COTTA COMPANY

19 west 44th Street, New York, N. Y.

Southern Plant: ATLANTA TERRA COTTA CO., Glenn Bldg., ATLANTA, GA.

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KETCH of T о wer Petroleum Building, Dallas, Texas, Mark Lemmon, Architect. Atlantic Terra Cotta in the modern style was used —colorful green spandrels, pier trim and pylon caps in buff to harmonize with exterior, all achieving a
remarkable flood-lighting effect at night, a distinctive beauty by day.