The Mark on Quality Lumber
Obviously a manufacturer couldn’t afford to put his name upon his goods if he wasn’t certain they were good enough to stand the search-light of expert buying year in and year out. That tell-tale identification is either a guide or a warning.
The Long-Bell Lumber Company has been forty-six years in the lumber business. In the manufacture and distribution of lumber, timbers and lum
ber products, this company long ago brought certain added values into its process and policy which in a measure distinguished them. To the end that all buyers could know positively that they were getting the advantage of these added values, three years ago this company adopted a trade-mark which is now branded upon all its products. This is modern merchandising—a service rendered consumers in the form of a buying guide.
Upon request we will send to members of architectural firms, without charge, our book, “From Tree To Trade,” the story of lumber manufacture from the woods to the finished product. Please mention this magazine when requesting the book.
The TonG-Ren T timber r.ompami
R. A. LONG BUILDING Lumbermen since 1875 KANSAS CITY. MO.
Southern Pine Lumber and Timbers; Creosoted Lumber, Timbers, Posts, Poles, Piling, Ties and Wood Blocks; California White Pine Lumber, Sash and Doors, Standardized Woodwork; Gum and Oak Lumber, Oak Flooring.
Obviously a manufacturer couldn’t afford to put his name upon his goods if he wasn’t certain they were good enough to stand the search-light of expert buying year in and year out. That tell-tale identification is either a guide or a warning.
The Long-Bell Lumber Company has been forty-six years in the lumber business. In the manufacture and distribution of lumber, timbers and lum
ber products, this company long ago brought certain added values into its process and policy which in a measure distinguished them. To the end that all buyers could know positively that they were getting the advantage of these added values, three years ago this company adopted a trade-mark which is now branded upon all its products. This is modern merchandising—a service rendered consumers in the form of a buying guide.
Upon request we will send to members of architectural firms, without charge, our book, “From Tree To Trade,” the story of lumber manufacture from the woods to the finished product. Please mention this magazine when requesting the book.
The TonG-Ren T timber r.ompami
R. A. LONG BUILDING Lumbermen since 1875 KANSAS CITY. MO.
Southern Pine Lumber and Timbers; Creosoted Lumber, Timbers, Posts, Poles, Piling, Ties and Wood Blocks; California White Pine Lumber, Sash and Doors, Standardized Woodwork; Gum and Oak Lumber, Oak Flooring.