is a short form of specification for architectural Terra Cotta of superior quality.
P
ERMANENCY, solidity and dignity must be considered
not only in the design, but also in the choice of material to be used in the construction of a home for an important public corporation such as a large insurance company.
To insure these essential attributes Northwestern enameled Terra Cotta was selected for the entire facing of the Peoria Life Insurance Building, designed by Hewitt &- Emerson, Architects, Peoria, Illinois.
Terra Cotta may be readily adapted to any design or construction. Its hard, impervious surface renders it fire and weather resisting and as a medium for the expression of architectural decoration in color or relief, it is unrivaled.
The Northwestern Terra Cotta Co.
Chicago