FEW persons take time to give personal attention to selecting the lumber to be used in
their homes. Yet they insist on their favorite brand of shirts or shoes because they know that brand means dependability and maximum quality for the amount spent.
They buy shirts and shoes many times in a lifetime, but a home only once. It is their most valued possession. How important, then, to be sure the lumber is right, because they will live with it always and upon its quality may depend the permanence and beauty of the house.
By identifying all its lumber and lumber products with a trade-marked brand, The Long-Bell Lumber Company believes it has helped immeasurably to make lumber buying easier, more conven
ient and safer for the home builder — to assure him that he is getting full value for the money he pays.
To those who say “all lumber looks alike to me, ” we point to these facts:
Long-Bell Lumber has back of it 47 years of honorable enterprise.
Long-Bell Lumber comes from exceptional stands of virgin timber; manufactured in modern mills.
Long-Bell Lumber is made by skilled workmen — men who take a personal pride in a product bearing their company’s name.
Each process of manufacture and each step in the grading is under the supervision of experts who work to a standard. Each log is cut for purposes for which it is best adapted. Long-Bell Lumber is of uniform quality.
Long-Bell lumber is trade-marked. This means unmistakable identification — the same kind of a buying guide you demand on other merchandise.
The Long-Bell, Lumber Company
R. A. LONG BUILDING Lumbermen since 1875 KANSAS CITY, MO.
Southern Pine Lumber and Timbers; Creosoted Lumber, Timbers, Posts, Poles, Ties, Piling and Wood Blocks; California White Pine Lumber, Sash and Doors, Standard. ized Woodwork; Southern Hardwoods, Oak Flooring.
their homes. Yet they insist on their favorite brand of shirts or shoes because they know that brand means dependability and maximum quality for the amount spent.
They buy shirts and shoes many times in a lifetime, but a home only once. It is their most valued possession. How important, then, to be sure the lumber is right, because they will live with it always and upon its quality may depend the permanence and beauty of the house.
By identifying all its lumber and lumber products with a trade-marked brand, The Long-Bell Lumber Company believes it has helped immeasurably to make lumber buying easier, more conven
ient and safer for the home builder — to assure him that he is getting full value for the money he pays.
To those who say “all lumber looks alike to me, ” we point to these facts:
Long-Bell Lumber has back of it 47 years of honorable enterprise.
Long-Bell Lumber comes from exceptional stands of virgin timber; manufactured in modern mills.
Long-Bell Lumber is made by skilled workmen — men who take a personal pride in a product bearing their company’s name.
Each process of manufacture and each step in the grading is under the supervision of experts who work to a standard. Each log is cut for purposes for which it is best adapted. Long-Bell Lumber is of uniform quality.
Long-Bell lumber is trade-marked. This means unmistakable identification — the same kind of a buying guide you demand on other merchandise.
The Long-Bell, Lumber Company
R. A. LONG BUILDING Lumbermen since 1875 KANSAS CITY, MO.
Southern Pine Lumber and Timbers; Creosoted Lumber, Timbers, Posts, Poles, Ties, Piling and Wood Blocks; California White Pine Lumber, Sash and Doors, Standard. ized Woodwork; Southern Hardwoods, Oak Flooring.