ALMOST everything that can go into building construction bears
the trade-mark of some manufacturer who has said to himself:
“If I am to realize my ambition in building a permanent business, I must put into what I make the best of my skill and knowledge, must label it with my trade-marked name, must win for that name an honorable place and must keep it so. ”
Trade-marks are guides to good merchandise. You have proved it with building materials — you have proved it in buying the food you eat and the clothing you wear.
The most widely used building material is lumber. You should know the lumber you specify — and you can.
For it, too, is trade-marked. You can specify it by brand with the same assurance you designate other trademarked goods.
The name Long-Bell on lumber is your guide-mark to lumber and lumber products of uniform quality.
Long-Bell Lumber has back of it 47 years of honorable enterprise.
Long-Bell Lumber comes from exceptional stands of virgin timber; manufactured in modern mills.
Long-Bell Lumber is made by skilled workmen — men who take a personal pride in a product bearing their company’s name.
Long-Bell Lumberis manufactured and graded under the supervision of experts who work to a standard. Each log is cut for purposes for which it is best adapted.
Long-Bell Lumber is trade-marked. This means unmistakable identification — the same kind of a buying guide you demand on other merchandise.
The Long-Bell Lumber Company
R. A. LONG BUILDING Lumbermen since 1875 KANSAS CITY, MO.
Southern Pine Lumber and Timbers; Creosoted Lumber, Timbers, Posts, Poles, Ties, Piling and Wood Blocks; California White Pine
Lumber, Sash and Doors, Standardized Woodwork;
Southern Hardwoods, Oak Flooring.