NEW home of the Broadway Motor Sales Co.,
Chicago; a gem in small-building design; Mr. Percy T. Johnstone, Architect.
The plain and moulded surfaces of the terra cotta are tan and white in a mottled finish with dark mottled terra cotta base course. The ornamental features are emphasized by the use of the tan on backgrounds and in the depths of the ornament, with pure white on the high relief. This arrangement produces a notable and highly satisfactory effect in the frieze.
Attention is called to the placing of signs so as not to mar architectural beauty, and to the delicate detail of the ornamental features, the perfect alignment of courses and the excellent jointing and setting — usual characteristics of Northwestern terra cotta.
The Northwestern Terra Cotta Co.
Chicago
is a short form of specification for architectural Terra Cotta of superior quality.