The word service in this company’s name applies to the installation of The Johnson Pneumatic System of Temperature Regulation by no one other than The Johnson Service Company. It implies the efficient performance of the apparatus following installation. It includes the company’s guarantee of attentive interest in the installed apparatus as long as it exists. It embraces the superior benefits derived from The Johnson System, in its various temperature regulation applications: alone unequally advantageous, and especially so with the foregoing comprehensive elements of strict supervision. Service, indeed.