THE PUBLISHERS’ PAGE
It is obvious that we must in certain cases refuse to publish material that is offered to us by archi
tects. This is not necessarily due to the fact that we do not think it is worthy of publication; it may be because we have recently published material of a similar type, and, above all else, it is the problem of the editors to distribute material in such a manner that each volume — that is, the issues during six months — will be well-balanced. What interests one group of our readers may have little appeal to another group. We must take this into consideration in the layout of each issue. We cannot publish too many churches in one volume, nor can we illustrate too many buildings which smack of Colonial influence during any six months. The editors, who strive to always make the magazine so that it will have a varied appeal, must be the final judges as to the acceptance of material for publication. Occasionally, no doubt, a subscription solicitor or an advertising salesman or some one who is not in editorial authority may see some photographs which he thinks good, as far as their intrinsic value is concerned, and will even go so far as to state to the architect that he feels sure the editors will publish the same in The AMERICAN ARCHITECT. This is often the start of an unfortunate episode. The architect sends the photographs to the editors with the statement that a representative of this magazine has selected them for publication in an early issue. The editors are obliged to scan all material submitted through different eyes than a subscription agent or an advertising salesman. They
must see the various issues during a six months’ period in perspective. With this explanation, we trust that our readers and contributors will have a better understanding of the editors’ problem. We hope that you will continue to submit material to us for consideration, but we also hope that you will understand that the return of such material does not mean that we are not interested in your efforts to elevate the standards of architecture in this country.
We consider ourselves fortunate in being able to announce that in the September 20th issue we will publish an article by Sir Lawrence Weaver on “The Architect and Industrial Design. ” Sir Lawrence is an Honorary Member of the Royal Institute of British Architects and President of the Architectural Club of Great Britain. He has always shown a more than unusual interest in the relation of the architect to industrial design and is now the president of the Design and Industries Association of Great Britain. His article is to be fully illustrated with photographs of various types of industrial products manufactured in England which architects have designed.
We are also pleased to announce the early publication of an article by Frank J. Forster, a specialist in domestic architecture in this country, entitled “Stone and Brickwork. ” This article will be illustrated by photographs made by the author on a recent tour of the rural districts of France.
APARTMENT HOUSE, CHICAGO, ILL. — HALPERIN 8 BROWN, ARCHITECTS
FROM THE ORIGINAL SKETCH BY CHARLES MORGAN
It is obvious that we must in certain cases refuse to publish material that is offered to us by archi
tects. This is not necessarily due to the fact that we do not think it is worthy of publication; it may be because we have recently published material of a similar type, and, above all else, it is the problem of the editors to distribute material in such a manner that each volume — that is, the issues during six months — will be well-balanced. What interests one group of our readers may have little appeal to another group. We must take this into consideration in the layout of each issue. We cannot publish too many churches in one volume, nor can we illustrate too many buildings which smack of Colonial influence during any six months. The editors, who strive to always make the magazine so that it will have a varied appeal, must be the final judges as to the acceptance of material for publication. Occasionally, no doubt, a subscription solicitor or an advertising salesman or some one who is not in editorial authority may see some photographs which he thinks good, as far as their intrinsic value is concerned, and will even go so far as to state to the architect that he feels sure the editors will publish the same in The AMERICAN ARCHITECT. This is often the start of an unfortunate episode. The architect sends the photographs to the editors with the statement that a representative of this magazine has selected them for publication in an early issue. The editors are obliged to scan all material submitted through different eyes than a subscription agent or an advertising salesman. They
must see the various issues during a six months’ period in perspective. With this explanation, we trust that our readers and contributors will have a better understanding of the editors’ problem. We hope that you will continue to submit material to us for consideration, but we also hope that you will understand that the return of such material does not mean that we are not interested in your efforts to elevate the standards of architecture in this country.
We consider ourselves fortunate in being able to announce that in the September 20th issue we will publish an article by Sir Lawrence Weaver on “The Architect and Industrial Design. ” Sir Lawrence is an Honorary Member of the Royal Institute of British Architects and President of the Architectural Club of Great Britain. He has always shown a more than unusual interest in the relation of the architect to industrial design and is now the president of the Design and Industries Association of Great Britain. His article is to be fully illustrated with photographs of various types of industrial products manufactured in England which architects have designed.
We are also pleased to announce the early publication of an article by Frank J. Forster, a specialist in domestic architecture in this country, entitled “Stone and Brickwork. ” This article will be illustrated by photographs made by the author on a recent tour of the rural districts of France.
APARTMENT HOUSE, CHICAGO, ILL. — HALPERIN 8 BROWN, ARCHITECTS
FROM THE ORIGINAL SKETCH BY CHARLES MORGAN