If called upon to design the VERY BEST fireproof construction that can be devised, without any consideration other than to secure the best protection, architects and engineers will, almost without exception, use Terra Cotta Hollow Tile.
Is it then fair or just to the owner, or in accordance with fine professional ethics, to permit the owner to believe that any other method “is just as good and cheaper?
If, at an equal price, the diamond without a flaw is better than the imperfect stone, is not the difference still as great when it is found that the latter commands a lower price?
Captain John Stephen Sewell, the eminent Government expert, in a paper in Insurance Engineering, discussing the ideal fireproof material, says that burned clay hollow tile can be made to meet all requirements; that concrete can never be made to meet the requirements as well as burned clay in its most efficient forms.
It cannot be denied that Terra Cotta Hollow Tile properly made, and correctly set under correct designs forms the IDEAL STANDARD FIREPROOF CON STRUCTION.
When the consideration of the BEST only is set aside for considerations of price, then the whole subject is changed.
In this point is involved the whole discussion on fireproofing.
“Systems” of fireproofing in competition set up the BEST construction as a standard, and then show how much CHEAPER their methods are under the old, specious argument of “just as good.
The NATIONAL FIRE PROOFING COMPANY is the largest organization in the world devoted exclusively to the business of
furnishing material for and construction of fireproofing.
We have been in active business since 1889. The best buildings in the country are monuments to our methods. We have never had a serious accident.
When the BEST is demanded we are invariably called upon to furnish it. We further maintain, and are demonstrating every day, that when CHEAPER methods (which are at the same time considered ADEQUATE for the conditions) are demanded, we are able to furnish BETTER fireproofing under our
special methods at a cost as low, or lower than any “system” on the market.
In other words, when the BEST is demanded WE FURNISH IT. There can be but ONE best; and when the BEST AT A PRICE is demanded we can and do furnish it, and no architect or engineer can AFFORD in I the interest of his client not to give us the opportunity to demonstrate the superiority of our methods for the price which the owner is willing to pay.
Ask us to “show you” on any building you are planning.
National Fire Proofing Company
MANUFACTURERS OF TERRA COTTA HOLLOW TILE CONTRACTORS FOR FIRE PROOF CONSTRUCTION
NEW YORK Flatiron Building
CHICAGO
Hartford Building
MINNEAPOLIS
Lumber Exchange Building
LOS ANGELES Union Trust Building
PHILADELPHIA
Land Title Building
ST. LOUIS
Victoria Building
CINCINNATI
Union Trust Building
PITTSBURG
Fulton Building
BOSTON
Old South Building
WASHINGTON Colorado Building
LONDON, ENGLAND
27 Chancery Lane
Is it then fair or just to the owner, or in accordance with fine professional ethics, to permit the owner to believe that any other method “is just as good and cheaper?
If, at an equal price, the diamond without a flaw is better than the imperfect stone, is not the difference still as great when it is found that the latter commands a lower price?
Captain John Stephen Sewell, the eminent Government expert, in a paper in Insurance Engineering, discussing the ideal fireproof material, says that burned clay hollow tile can be made to meet all requirements; that concrete can never be made to meet the requirements as well as burned clay in its most efficient forms.
It cannot be denied that Terra Cotta Hollow Tile properly made, and correctly set under correct designs forms the IDEAL STANDARD FIREPROOF CON STRUCTION.
When the consideration of the BEST only is set aside for considerations of price, then the whole subject is changed.
In this point is involved the whole discussion on fireproofing.
“Systems” of fireproofing in competition set up the BEST construction as a standard, and then show how much CHEAPER their methods are under the old, specious argument of “just as good.
The NATIONAL FIRE PROOFING COMPANY is the largest organization in the world devoted exclusively to the business of
furnishing material for and construction of fireproofing.
We have been in active business since 1889. The best buildings in the country are monuments to our methods. We have never had a serious accident.
When the BEST is demanded we are invariably called upon to furnish it. We further maintain, and are demonstrating every day, that when CHEAPER methods (which are at the same time considered ADEQUATE for the conditions) are demanded, we are able to furnish BETTER fireproofing under our
special methods at a cost as low, or lower than any “system” on the market.
In other words, when the BEST is demanded WE FURNISH IT. There can be but ONE best; and when the BEST AT A PRICE is demanded we can and do furnish it, and no architect or engineer can AFFORD in I the interest of his client not to give us the opportunity to demonstrate the superiority of our methods for the price which the owner is willing to pay.
Ask us to “show you” on any building you are planning.
National Fire Proofing Company
MANUFACTURERS OF TERRA COTTA HOLLOW TILE CONTRACTORS FOR FIRE PROOF CONSTRUCTION
NEW YORK Flatiron Building
CHICAGO
Hartford Building
MINNEAPOLIS
Lumber Exchange Building
LOS ANGELES Union Trust Building
PHILADELPHIA
Land Title Building
ST. LOUIS
Victoria Building
CINCINNATI
Union Trust Building
PITTSBURG
Fulton Building
BOSTON
Old South Building
WASHINGTON Colorado Building
LONDON, ENGLAND
27 Chancery Lane