Another successful way to use the modern
color beauty of Alcoa Aluminum
View showing the rich ornamental panels cast in Alcoa Aluminum used for main entrance.
The hardware of the door is also of Alcoa Aluminum.
Because the L. P. Hollander Company Building is a shop for women, the architects keyed the ornamental mo* tifs for the entrance door and display windows to a distinctly feminine note.
The lower panel, occupying two stories, has made use of the rich mod ern color beauty of Alcoa Aluminum on the store front, main entrance door
and the two smaller doors that flank the show windows. In the upper tier, Alcoa Aluminum spandrels were used.
This building, which received the Fifth Avenue Association’s Gold Medal for 1930, exemplifies the fact that elaborate designs are possible when executed in Alcoa Aluminum. No matter how in tricate or elaborate a design might be, Alcoa Alu
minum can be used to the satisfaction of the artist who creates the motif.
In the Hollander Building, Alcoa Aluminum has been used in cast, extruded and sheet form. It can be forged, pressed,
rolled, machined and welded. It may also be etched or finished in a number of different ways as required by the decorative scheme.
Since Alcoa Aluminum weighs only 1/3 as much as old fashioned metals it is much easier to ship, truck and erect. It is tough and durable and, in addition, the weather will not make it streak on to adjoining surfaces. In addition to its many other advantages, the cost of Alcoa Aluminum is moderate.
SPECIFIC AT IONS
Alcoa No. 43 Aluminum Alloy is recommended for most architectural purposes. To meet the numerous demands for structural stability, Alcoa Aluminum alloys are available in various tensile strengths. In designing and writing specifications for buildings in which Alcoa Aluminum alloys will form a part, may we urge you to accept our cooperation without obligation? ALUMINUM COMPANY of AMERICA; 1440 Oliver Building, PITTSBURGH, PENNSYLVANIA.
L.P. Hollander Co. store, 3 East 57th Street, New York City. Architects: Shreve, Lamb and Harmon, J^ew Tor\. General Contractors: Starrett Bros, and E\en, ?{ew Tor\. Aluminum Metal Contractors: General Bronze Corporation, Long Island City, n. r.
ALCOA
ALUMINUM
color beauty of Alcoa Aluminum
View showing the rich ornamental panels cast in Alcoa Aluminum used for main entrance.
The hardware of the door is also of Alcoa Aluminum.
Because the L. P. Hollander Company Building is a shop for women, the architects keyed the ornamental mo* tifs for the entrance door and display windows to a distinctly feminine note.
The lower panel, occupying two stories, has made use of the rich mod ern color beauty of Alcoa Aluminum on the store front, main entrance door
and the two smaller doors that flank the show windows. In the upper tier, Alcoa Aluminum spandrels were used.
This building, which received the Fifth Avenue Association’s Gold Medal for 1930, exemplifies the fact that elaborate designs are possible when executed in Alcoa Aluminum. No matter how in tricate or elaborate a design might be, Alcoa Alu
minum can be used to the satisfaction of the artist who creates the motif.
In the Hollander Building, Alcoa Aluminum has been used in cast, extruded and sheet form. It can be forged, pressed,
rolled, machined and welded. It may also be etched or finished in a number of different ways as required by the decorative scheme.
Since Alcoa Aluminum weighs only 1/3 as much as old fashioned metals it is much easier to ship, truck and erect. It is tough and durable and, in addition, the weather will not make it streak on to adjoining surfaces. In addition to its many other advantages, the cost of Alcoa Aluminum is moderate.
SPECIFIC AT IONS
Alcoa No. 43 Aluminum Alloy is recommended for most architectural purposes. To meet the numerous demands for structural stability, Alcoa Aluminum alloys are available in various tensile strengths. In designing and writing specifications for buildings in which Alcoa Aluminum alloys will form a part, may we urge you to accept our cooperation without obligation? ALUMINUM COMPANY of AMERICA; 1440 Oliver Building, PITTSBURGH, PENNSYLVANIA.
L.P. Hollander Co. store, 3 East 57th Street, New York City. Architects: Shreve, Lamb and Harmon, J^ew Tor\. General Contractors: Starrett Bros, and E\en, ?{ew Tor\. Aluminum Metal Contractors: General Bronze Corporation, Long Island City, n. r.
ALCOA
ALUMINUM