expected to master the technique of such materials as textiles, glass and clay, well enough to make notable personal achievement in industrial design, though some French architects have made an indelible mark in such enterprises. He can, however, if he will, use his growing influence to impress on manufacturers and distributors alike the fundamental importance of living and significant design in the production of all things of common use. Still more, he can show the way by giving an open mind to the living movement with which the fine arts are tingling. He can seek to express it in the new materials and new structural methods which are changing
SPORTS SALOON BODY FOR A MOTOR CAR DESIGNED BY JOSEPH EMBERTON
THE PROBLEM WAS TO PROVIDE COMPLETE COMFORT FOR THREE PEOPLE AND SPACE FOR A REASONABLE AMOUNT OF LUGGAGE IN AN ENCLOSED SPORTS CAR. THE TASK WAS TO CREATE A SHAPE WHICH WOULD OFFER THE VERY MINIMUM OF AIR-RESISTANCE, AND MR. EMBERTON CONSTITUTED SOMETHING HITHERTO UN
REALIZED IN THE WAY OF STREAM-LINING
TWIN BEDS WITH BACK AND CUPBOARDS DESIGNED BY JOSEPH EMBERTON
THE AIM OF THE DESIGNER WAS TO ELIMINATE SPOTTINESS BY PROVIDING A BACK BOARD AGAINST WHICH BOTH BEDS AND CUPBOARDS ARE SEEN